I am happy and lucky to work with things I am passionate about. The true information age is under establishment right here and right now, whole business is moving to all directions very fast. That raise the question regarding what & where? "How" become less important.
An interesting story i learned recently is about a leading company in digital online catalogs and magazines. Unexpectedly people are browsing and buying more and more stuffs from online catalogs and digital magazines, which surprised me. I could see that coming, but I did not expect it is happening already. As many other marketing changes I noticed when I worked for media conglomerate Schibsted.
From those two companies I learned, we do not necessary come up with stunning new ideas or inovations. Understand your customer, embrace the power of recreation. We will se more examples of it tomorrow.
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